Unpredictable pipeline
Referrals can bring great clients, but you can’t control when the next opportunity arrives. A full pipeline one month can turn quiet the next.
PRECISION OUTREACH. BUILT FOR MSPs.
We Help MSPs Generate
Additional MRR.
You’ve built the technical expertise businesses trust.
Now you need a more predictable method to bring new clients through the door.
5–10 qualified sales calls per month with businesses that match your ideal client profile. A personalized plan. Prospecting, qualification and booking handled for you.
Book My Free MSP Pipeline Audit20 minutes with Omar · A focused look at your pipeline
Agreed qualification criteriaNo-shows don’t countBooked directly to your calendar
THE PIPELINE PROBLEM
Strong service.
A pipeline that should match.
You know how to deliver. Finding the next managed-services client shouldn’t pull you away from it.
Poor-fit opportunities
Calls with businesses outside your ideal client profile consume time without moving you closer to a new contract. Qualification needs to happen first.
Wasted hours on manual outreach
Building lists and chasing prospects takes time away from delivering services and closing deals. Your team needs space to do what it does best.
Leads slip through weak follow-up
A single email rarely wins a managed-services contract. Without timely replies and structured follow-up, interest fades before it becomes a discovery call.
THE SNIPER ACQUISITIONS METHOD
One system.
Built around your MSP.
Your territory, services, ideal clients and sales capacity shape the plan. We agree on the target before outreach begins.
PHASE 01
Define & Build
Get precise about who you serve best, then build a prospect list around that fit.
- Define your ideal client profile
- Build your prospect list
PHASE 02
Outreach & Qualify
Start relevant conversations and check interest against your agreed qualification criteria.
- Personalized outreach & follow-up
- Qualify each prospect
PHASE 03
Book & Close
Qualified discovery calls land on your calendar. You lead the conversation and close the client.
- Book discovery calls
- You close the client
QUALITY BEFORE QUANTITY
What counts as
a qualified meeting?
The right business. Matches your agreed ideal client profile.
The right person. Reaches the relevant decision-maker.
A genuine need. A reason to discuss your managed IT services.
A meeting that happens. No-shows do not count toward your agreed target.
WHY US
More ways to grow.
A clearer choice for your pipeline.
Compare the cost, day-to-day effort and opportunities behind each approach.
OTHER CLIENT ACQUISITION OPTIONS
What your MSP
takes on.
Referrals alone
Little direct acquisition spend and valuable trust. But timing and client fit depend on who recommends you, making a monthly pipeline harder to plan.
An in-house marketing team
Salaries, tools and management time support a broad range of work. Turning that activity into qualified discovery calls still needs a clear process and follow-through.
Your own SDR & outbound system
You own the process—and the hiring, training, tools and daily management. List building, outreach, replies and qualification all need consistent execution.
A lead generation agency
Fees, qualification and delivery vary. If reporting stops at leads or bookings, your team still has to establish fit and turn interest into meetings that happen.
SNIPER ACQUISITIONS
A focused system.
Handled for you.
Build beyond referrals
Keep the referrals you value. Add proactive outreach to businesses that match your ideal client profile, with an agreed monthly meeting target to work toward.
Add capacity without building a team
We handle prospecting, outreach and qualification, reducing the hiring and day-to-day management involved in building a dedicated acquisition function internally.
Free your team to take the calls
We manage targeting, messaging, prompt replies, follow-up and booking. Your team brings its service expertise to qualified discovery calls and focuses on closing.
Define success before we start
Agree on client qualification criteria and a meeting target up front. We refine the campaign as it develops. No-shows do not count toward your target.
Book My Free MSP Pipeline Audit
20 minutes to explore the right approach for your MSP.
PUT YOUR PIPELINE INTO PERSPECTIVE
What could more qualified
meetings mean for your MRR?
Use your own numbers to explore the recurring-revenue potential.
Your assumptions
$
$250$20,000
1 meeting20 meetings
%
0%100%
%
0%100%
YOUR ILLUSTRATIVE SCENARIO · USDBook My Free MSP Pipeline Audit
Additional ARR run rate at month 12
Additional MRR at month 12
Estimated new clients / month
Small improvements in your pipeline can compound into meaningful recurring revenue.
Let’s discuss what makes sense for your MSP.
How this estimate works
New clients per month = booked meetings × attendance rate × close rate. Additional MRR at month 12 = new clients per month × monthly contract value × 12. ARR run rate = month-12 MRR × 12.
This simplified scenario assumes a steady monthly pace for 12 months after campaign launch, immediate client activation and no churn. It excludes preparation time and sales-cycle delays. ARR is an annualized run rate, not revenue collected during the first year. Fractional clients represent an average. These are illustrative assumptions, not benchmarks or guaranteed results.
Illustrative estimates only. Assumes 12 months after launch, immediate activation and no churn. ARR is a run rate, not first-year revenue.
OUR COMMITMENT
A clear target.
A commitment to deliver.
We commit to delivering 5–10 qualified discovery calls per month. If we fall short, we keep working at no additional management cost until we hit the agreed target.
No-shows do not count toward your agreed meeting target.
Book My Free MSP Pipeline Audit
Omar KaedFounder, Sniper Acquisitions
THE PERSON BEHIND SNIPER ACQUISITIONS
A focused approach.
A person you can talk to.
I’m Omar, founder of Sniper Acquisitions. I built this around a straightforward belief: MSPs that deliver strong service deserve a more deliberate way to find their next client.
That starts with understanding your business. Your services, your ideal clients and your goals shape the plan—not a generic campaign handed to every MSP.
We test our strategies ourselves, adapt them to your market and keep refining the work. When you book your audit, you’ll speak with me about where your next opportunities could come from.
Connect with me on LinkedInYOUR NEXT CLIENT STARTS WITH A CONVERSATION
Let’s find the gaps.
Then build your pipeline.
Stop relying on referrals alone. Start with a free, focused look at your next opportunities.
Choose a time for your free 20-minute MSP Pipeline Audit.
With Omar Kaed · Online
- Your ideal clients
Who you serve best and who you want to reach next.
- Your current channels
Where opportunities come from and where momentum gets lost.
- A plan for what’s next
Where targeted outreach could fit and whether we’re the right partner.
Your audit is booked.
Check your email for your confirmation and meeting details. I look forward to speaking with you.
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How are meetings qualified?
Every meeting must match your agreed ideal client profile, reach the right decision-maker, and have a genuine need for your managed IT services. No-shows do not count toward your agreed target.
What if this doesn’t work for my MSP?
If we don’t deliver the agreed number of qualified discovery calls, we continue working at no additional management cost until we do.
How quickly will I start getting qualified discovery calls?
We spend the first couple of weeks warming up your sending infrastructure and preparing the campaign. Once launched, we begin outreach and qualification. Timing depends on your market and prospect responses.
How is this different from hiring an SDR or appointment setter?
You get a managed acquisition system covering targeting, outreach, follow-up, qualification and booking, without having to recruit and manage an internal SDR.
What if I’ve tried outbound before and it didn’t work?
Targeting, messaging and execution all affect results. We build the campaign around your MSP and ideal clients, then use campaign responses to refine the approach.
What happens if we stop working together?
You keep the campaign assets and infrastructure we’ve built for you, so you’re not starting from zero. We agree on the specific assets and handover arrangements when we set up your campaign.
What do I need to do once a meeting is booked?
Take the discovery call, understand the prospect’s needs, and handle the sales process. We handle prospecting, outreach, follow-up, qualification and booking.